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Android Will Be In Every Pocket Next Year: Eric Schmidt
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Android OEMs are working to create Android phones in the range of $100-$150 and their eventual goal is to reach the $70 price point.
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Wednesday, February 29, 2012:
Google chairman Eric Schmidt aims to take Android to every human being by next year. According to the latest estimates, as many as 850,000 Android devices are activated everyday globally. The growth rate of Android is fast and if the company gets it right, there will be an Android in every pocket by 2013. In December, this figure of daily Android activations was 700,000 devices per day, up from about half a million in June last year.
Delivering a keynote address at Mobile World Congress, Schmidt indicated the possibility of Android coming to the low-cost phones. When a journalist asked him about the availability of Android on the low-cost feature phones, he immediately answered, “Why not buy a smartphone?” He had a logic to support his answer too. He said, "A smartphone which costed $400 last year will cost $100 next year." He expressed that possibility of Android entering the lower markets as it evolves.
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He said that Android original equipment manufacturers (OEMs) are working to create Android phones in the range of $100-$150 and their eventual goal is to reach the $70 price point. He mentioned these figures for the phones which will be sold independently of carriers without contracts and unlocked to mobile networks. He said that Android can change the way people in isolated locations communicate. He said that with technology like NFC and Android Beam along with electronic access and local wireless LAN, people would be given alternative power of smartphone and tablet technology, which will eventually change the way they communicate with each other.
Schmidt made it a point to mention the growing markets as a part of its strategy. He said that Google will focus on the emerging markets with its strategy for Android. It includes running the Android operating system on cheaper and cheaper hardware.
Diksha P Gupta, EFYTIMES News Network
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